Card Descriptions

It doesn't seem that difficult to create a description for a card listing in our shop. After all, the listing includes up to four photos and pictures speak louder than words, right? That was the case before Google. In order to generate more traffic to our shop, as well as make it easier for people to understand the cards, we need to include detailed descriptions when we create a listing.


John took a stab at writing our first description and here is what he came up with:


Each card is handcrafted with the same level of dedication and care a professional tobacconist uses while rolling a smooth, well-balanced cuban cigar. Like the smoke rising from the end of a Romeo y Julietta Churchill, your recipient's emotion and joy will waft upwards and slowly blanket the parlor where the card is opened. Each card is accompanied by an A2 envelope.


Needless to say, most of that description did not make it on to any part of our shop. If you take a look at a few cards, though, you'll see his last line did.